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Burt’s Bees Skincare: Binge-Watching Your Way to Better Skin?

Okay, let’s be real – who hasn’t spent a whole weekend (or two…or three) glued to the TV, devouring every episode of the latest binge-worthy show? We’ve all been there, right? But while we’re busy navigating the emotional rollercoasters of our favorite characters, our skin might be, well, freaking out a little.

From Lip Balm to Total Skin Saviors: Burt’s Bees Thinks Outside the Honey Pot

Burt’s Bees, the brand we all know and love for their iconic lip balm, is on a mission. They want us to realize that their skincare game is just as strong as their lip care. And how are they doing this? By tapping into one of our favorite pastimes: streaming!

The company recently launched a super creative campaign in Canada called “Screencare.” Their goal? To show how our fave movies and shows, specifically on Amazon Prime Video, can actually mess with our skin (who knew?!) and, most importantly, how Burt’s Bees can help.

Canadians, Get Ready to Stream and Treat Your Skin!

This campaign is all about speaking directly to Canadian streamers, especially those hardcore fans who live and breathe specific genres. Think about it: horror movie buffs, hopeless romantics, true crime junkies – we all have our go-to entertainment escapes. Burt’s Bees is betting that by tailoring their skincare products to these passions, they can connect with consumers on a whole new level.

Product: Your Favorite Genre, Now in a Skincare Set!

So, what exactly is “Screencare”? Imagine this: curated sets of Burt’s Bees’ top-selling skincare products, each designed with a specific Prime Video genre in mind. Genius, right? Here’s a sneak peek:

  • The Romance Lover Set
  • The Horrorphile Set
  • The Drama Seeker Set
  • The Action Fan Set
  • The True Crime Binger Set
  • The Comedy Fan Set

Where to Snag Your Screencare Set

Want to get your hands on these genre-inspired skincare goodies? Head on over to Burt’s Bees’ Amazon store – that’s the only place you’ll find them! The campaign kicked off on June 3, 2024, just in time for all that summer streaming.

Marketing Magic: From Fire TV Ads to TikTok Influencers

Burt’s Bees isn’t messing around when it comes to getting the word out about “Screencare.” They’ve teamed up with some major players in the marketing world to make sure this campaign is impossible to miss.

Partnerships: The Dream Team Behind “Screencare”

To pull off this ambitious campaign, Burt’s Bees assembled a team of marketing all-stars. We’re talking big names like:

  • Amazon Ads Brand Innovation Lab: These guys are the masterminds behind making sure the campaign is seen all over Amazon’s platforms.
  • FCB Canada: The creative geniuses responsible for bringing the “Screencare” concept to life.
  • OMD: The media gurus who know exactly where to place ads for maximum impact.
  • Devon: The PR pros spreading the word and generating buzz.

Digital Domination: Reaching Streamers Where They Live

Hold onto your remotes, folks, because Burt’s Bees is coming at you from all angles in the digital world. Here’s how they’re making sure “Screencare” is unavoidable:

  • Fire TV Takeover: Imagine this – you’re about to dive into the latest episode of “The Boys,” and BAM! An ad for the “Action Fan Set” pops up, perfectly timed to your adrenaline-pumping viewing choice.

  • Amazon Store Sneak Attacks: Searching for a new moisturizer alongside your weekly grocery order? Don’t be surprised if you see a “Screencare” set recommended just for you, based on your Prime Video watch history (creepy or cool? You decide!).

  • IMDb Interception: Reading up on the cast of that new thriller you’re dying to watch? Yep, you guessed it – “Screencare” ads will be there too, strategically placed to catch your eye.

  • Social Media Saturation: From pre-roll ads that play before your favorite YouTube videos to sponsored posts from your go-to beauty influencers, “Screencare” is taking over social media feeds everywhere.

  • Influencer Power: Burt’s Bees knows the power of a good recommendation, especially from someone you trust. They’ve partnered with big-time movie and TV influencers on platforms like Meta and TikTok to spread the “Screencare” gospel and show how they incorporate the sets into their own binge-watching routines.

Skin Deep: Connecting Emotions, Entertainment, and Skincare

Burt’s Bees’ “Screencare” campaign isn’t just about slapping genre labels on skincare products; it’s about tapping into a powerful truth: our emotions impact our skin.

Think about it – ever noticed how your skin freaks out when you’re stressed? Or how about that telltale breakout after a night of too much junk food and too little sleep (don’t worry; we’ve all been there)? Burt’s Bees is taking this mind-body connection to the next level by acknowledging how our entertainment choices can affect our skin’s well-being.

For example, the campaign highlights how watching action-packed movies can trigger a surge in cortisol (the stress hormone), potentially leading to sensitive skin. The solution? The “Action Fan Set,” featuring products specifically chosen to soothe and calm those stressed-out complexions. Pretty smart, huh?

“We are using natural skincare solutions to solve a natural problem — that our everyday emotions are affecting our skin. And doing it in a way that speaks to a wide audience while also feeling bespoke and catered to them,” said Cyril Urbano, marketing director for Burt’s Bees.

Early Buzz: Is “Screencare” a Streaming Success Story?

So, is this whole genre-based skincare thing just a gimmick, or is it actually working? Well, early reports suggest that Burt’s Bees might be onto something big here. The company has already reported a whopping 53% increase in sales since the campaign launched in June. That’s right – people are buying it (literally!).

The Future of “Screencare”: What’s Next for Burt’s Bees?

With such a strong start, it’s clear that Burt’s Bees is onto something special with “Screencare.” The campaign is more than just a clever marketing ploy; it’s a strategic move to achieve some major long-term goals:

Beyond the Balm: Solidifying Burt’s Bees as a Skincare Powerhouse

Let’s be honest; when we think of Burt’s Bees, we think of lip balm. And while their lip care game is undeniably strong, the brand wants us to know they’re about so much more than just chapped lips. “Screencare” is their way of putting their other amazing skincare products in the spotlight and showing the world (or at least Canada, for now) that they’re a force to be reckoned with in the skincare aisle.

Amazon Domination: Becoming the Go-To Brand for Streamers

By partnering with Amazon and creating a campaign that lives and breathes within the Amazon ecosystem, Burt’s Bees is strategically positioning itself as *the* skincare brand for streamers. From targeted ads to exclusive product availability, they’re making it easy and tempting for Amazon Prime Video users to click that “Add to Cart” button.

Connecting on a Deeper Level: It’s Not Just About Skin; It’s About You

At its heart, “Screencare” is about connecting with consumers on a personal level. By acknowledging our passions, our emotions, and yes, even our streaming habits, Burt’s Bees is building a relationship with its audience that goes beyond just selling products. They’re saying, “We get you, we’re here for you, and we have the skincare solutions to help you live your best life, one episode at a time.”

So, next time you’re settling in for a movie marathon, take a moment to appreciate the subtle ways that Burt’s Bees is changing the skincare game, one genre at a time. Who knows? You might just discover your new favorite skincare routine along the way.

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