Direct Digital Holding Group’s Supply-Side Platform Colossus SSP to Integrate with Amazon’s Transparent Ad Marketplace (TAM)
In a groundbreaking move, Direct Digital Holdings, Inc. (Nasdaq: DRCT), a leading advertising and marketing technology platform, has announced a strategic collaboration with Amazon Publisher Services. This partnership marks the integration of Colossus SSP, Direct Digital Holding’s supply-side platform, with Amazon’s Transparent Ad Marketplace (TAM). This integration opens up a world of opportunities for Colossus SSP’s publishers, allowing them to tap into TAM’s server-side header bidding solutions and direct auction approach, expanding their reach and revenue potential.
Enhanced Access to Premium Advertising
The integration with TAM empowers Colossus SSP’s publishers with access to direct, premium, transparent, and scalable advertising opportunities. This collaboration widens the reach of publishers, enabling them to connect with a diverse range of demand partners and access high-quality advertising inventory. By leveraging TAM’s capabilities, Colossus SSP’s demand partners can now participate in a more transparent and efficient auction process, fostering increased competition among advertisers and ultimately resulting in higher demand for publishers’ inventory and the potential for increased revenue generation.
Increased Demand and Revenue
Leveraging TAM’s capabilities, Colossus SSP’s demand partners can now participate in a more transparent and efficient auction process. This fosters increased competition among advertisers, ultimately resulting in higher demand for publishers’ inventory and the potential for increased revenue generation.
Reduced Processing Power and Costs
By incorporating TAM, Colossus SSP’s publishers can benefit from reduced processing power and lower costs. The server-side header bidding solution eliminates the need for publishers to run multiple auctions on their servers, optimizing efficiency and minimizing resource consumption.
Seamless Integration
The integration process between Colossus SSP and TAM is straightforward and seamless. With a simple APS integration, publishers can effortlessly connect to premium and scalable supply. Ranker, a prominent APS-connected publisher, is the first to integrate with Colossus SSP via TAM, demonstrating the ease and effectiveness of this integration.
Diverse Publisher Portfolio
Colossus SSP represents a diverse range of publishers, including minority-owned/multicultural outlets and general market properties. This integration empowers these diverse publishers to benefit from TAM’s advantages without requiring additional development work or heavy lifting. This collaboration opens up new opportunities for these publishers to grow their revenue and connect with a wider range of advertisers.
Quotes
Mark D. Walker, CEO and Co-Founder of Direct Digital Holdings:
“This collaboration with Amazon Publisher Services will deepen Colossus SSP’s access to direct, premium, transparent and scalable advertising opportunities. Leveraging TAM will be a boon for demand partners affiliated with Colossus SSP’s inclusive marketplace.”
Lashawnda Goffin, CEO, Colossus SSP:
“We take pride in being able to contribute to the growth of our publisher partners. By incorporating Amazon’s TAM, we can offer them increased demand, reduced processing power and transparent auction dynamics through lower costs – without any development work required on the part of our publishers.”
Bryan Everett, Global Head of Third-Party Demand, APS:
“We are excited about the collaboration between Amazon Publisher Services and Direct Digital Holdings, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Direct Digital Holding’s diverse portfolio of connected media partners.”
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) encompasses state-of-the-art sell- and buy-side advertising platforms under one umbrella company. Its sell-side platform, Colossus SSP, offers advertisers extensive reach across general market and multicultural media properties. Through its subsidiaries Huddled Masses and Orange142, Direct Digital Holdings delivers significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale. The company manages over 136,000 clients monthly, generating approximately 250 billion impressions per month across various media channels.
Forward-Looking Statements
This press release contains forward-looking statements subject to risks, trends, and uncertainties. These statements involve assumptions and uncertainties that could cause actual results to differ materially from those expressed or implied. Factors that could affect performance include reliance on advertising demand, economic downturns, market conditions, technological changes, data privacy concerns, legal and regulatory compliance, and competition. Direct Digital Holdings claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995.
Media Contact
Laura Goldberg
LBG Public Relations for Direct Digital Holdings
laura@lbgpr.com
+1-347-683-1859
Source
Direct Digital Holdings
