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ComiXology Submit Merges with Kindle Direct Publishing: A Comprehensive Analysis

In 2021, the comics industry witnessed a significant shift as ComiXology Submit, a self-publishing platform dedicated to comics creators, merged with Amazon’s Kindle Direct Publishing (KDP). This move marked a chapter in the ongoing integration of ComiXology into Amazon’s marketplace. This comprehensive analysis delves into the details of this merger, exploring its implications for creators, the comics industry, and the future of self-publishing.

Creator Concerns and Initial Reactions:

The merger sparked immediate reactions and concerns among comics creators. Creator Jody Troutman, who had her own storefront on ComiXology, highlighted the limited availability of her Submit titles on Amazon. This raised questions about the fate of existing ComiXology Submit titles and the potential impact on creator royalties. The initial response from ComiXology indicated that more information would be provided in the future, leaving creators with uncertainty.

Understanding ComiXology Submit and Its Significance:

ComiXology Submit was a creator-owned program that enabled cartoonists to submit their comics for sale on the ComiXology platform. Once approved, the comics were converted into Guided View, a format optimized for digital reading. This program hosted a vast collection of titles, including notable works like “Aw Yeah Comics” and “Oh Human Star.” The merger with KDP raised concerns about the future of these titles and the accessibility of creator-owned content.

Transition to KDP: Changes and Challenges:

The merger brought about several changes for creators. Notably, they were required to edit their Guided View panel transitions, a task previously handled by ComiXology. Additionally, the royalty share for creators was reduced from 50% to 35%, a significant decrease that impacted their earnings. These changes were met with frustration by creators, who felt that the merger diminished their autonomy and financial benefits.

Exploring the Potential of KDP:

Despite the initial concerns, KDP presented opportunities for creators. It is a well-established platform with a large user base and a proven track record of success for self-published authors. In 2020, over 1,000 KDP authors earned royalties exceeding $100,000, and total royalties surpassed $370 million. The platform’s versatility and Amazon’s recent ventures into new formats, such as Vella for mobile short stories, hinted at potential growth opportunities for comics creators.

Challenges of File Conversion and Reuploading:

The transition from ComiXology Submit to KDP posed technical challenges for creators. Graphic novels, often large files, required conversion to the KDP format, a process that could be time-consuming and complex. Creators also had to republish their books on the new platform, as existing Submit titles were not automatically made available on Amazon. This reuploading process added an additional burden to the transition.

Implications for the Comics Industry:

The merger of ComiXology Submit with KDP represented a shift in the comics industry landscape. It marked the consolidation of digital comics distribution under Amazon’s umbrella, further centralizing the market. While some creators expressed concerns about the loss of a platform specifically tailored to comics, others saw potential in the broader reach and resources offered by KDP. The impact of this merger on the industry’s diversity, accessibility, and creative freedom remains to be seen.


The merger of ComiXology Submit with Kindle Direct Publishing was a significant event that reshaped the landscape of self-publishing in the comics industry. It brought forth both challenges and opportunities for creators, raising questions about the future of creator-owned content, the role of digital platforms, and the evolving relationship between creators and readers in the digital age. As the industry navigates this transition, it remains vital to support creators, preserve creative diversity, and ensure that the unique storytelling medium of comics continues to thrive in the digital realm.