Amazon KDP Marketing And Promotion – New Book Launch!

Ebook Basics for Amazon KDP Self-Publishing: A Comprehensive Glossary


Navigating the world of self-publishing can be daunting, but Amazon’s Kindle Direct Publishing (KDP) platform offers a user-friendly gateway for authors to reach readers worldwide. This glossary provides a comprehensive overview of key Ebook terminology for KDP self-publishing, empowering you to embark on your writing journey with confidence and clarity.

Formatting and Conversion

AZW3: Amazon’s proprietary Ebook format, optimized for Kindle devices.
EPUB: An industry-standard Ebook format supported by various devices and platforms.
Kindle Create: Amazon’s free software for creating and converting Ebooks into AZW3 and EPUB formats.
MOBI: An older Ebook format still supported by some devices, typically converted from AZW3.
Reformatting: The process of adjusting an Ebook’s layout and appearance to different devices and platforms.


Author Name: The name under which you publish your Ebook.
BISAC Categories: Industry-specific codes that categorize your Ebook’s genre and subject matter.
Book Description: A concise and engaging summary of your Ebook, attracting potential readers.
Keywords: Relevant terms that help readers discover your Ebook in search results.
Title: The captivating and descriptive name of your Ebook.

Marketing and Promotion

Amazon Advertising: Amazon’s platform for promoting your Ebook through targeted ads on its website and other platforms.
Author Central: Amazon’s central hub for authors to manage their profiles, Ebooks, and marketing campaigns.
BookBub: A popular online platform for promoting Ebooks to a targeted audience of avid readers.
Kindle Countdown Deals: A marketing tool that allows you to offer your Ebook at a discounted price for a limited time.
Kindle Unlimited: Amazon’s subscription service that gives readers access to a vast library of Ebooks for a monthly fee.

Other Key Terms

Back Matter: The materials at the end of an Ebook, typically including acknowledgements, appendices, and notes.
Cover Design: The visual representation of your Ebook, crucial for attracting readers.
Front Matter: The materials at the beginning of an Ebook, typically including a title page, copyright notice, and table of contents.
ISBN: International Standard Book Number, a unique identifier assigned to each Ebook.
Page Count: The total number of pages in your Ebook, excluding front and back matter.


Navigating the world of Ebook self-publishing on Amazon KDP can be a journey of empowerment and success. By embracing the key terminology outlined in this comprehensive glossary, you can confidently navigate the platform, optimize your Ebook for discoverability, and effectively reach your target audience. Remember, the journey of a thousand miles begins with a single step. Take that step today, and embark on your Ebook self-publishing adventure with clarity, confidence, and the unwavering belief in your written word.

Call to Action

Unlock your potential as an Ebook author. Leverage the power of Amazon KDP and immerse yourself in the world of self-publishing. With a wealth of resources, a supportive community, and the knowledge gained from this glossary, you can transform your passion for writing into a thriving reality. Embrace the journey, seize the opportunity, and let your words ignite the world.