IAS Drops a Truth Bomb on Amazon DSP Advertisers: Get Ready for Next-Level Measurement and Insights (No Cap!)
Date: May 29, 2024
Source: Integral Ad Science (IAS) Press Release
Hold up, Amazon advertisers! IAS just dropped some serious knowledge, expanding its reporting and insights for Amazon DSP media buyers. We’re talking next-level transparency and control over your precious campaigns. Get ready to optimize like a boss!
Enhanced Measurement and Reporting: Because Seeing is Believing (and Measuring)
IAS isn’t playing around, fam. They’re bringing the heat with these killer updates:
Server-to-Server (S2S) Integration: No More Data Silos!
Say goodbye to data silos and hello to seamless data exchange! IAS is going all-in with direct integration with Amazon DSP. That means real-time insights are just a click away.
Expanded Coverage: From Custom Audiences to Twitch, We Got You Covered
Think IAS only measures basic campaigns? Think again! They’ve expanded their measurement solutions to include campaigns targeting those oh-so-valuable Amazon custom audiences and even Twitch inventory. Talk about a power move!
Key Metrics: The Holy Trinity of Advertising Success
IAS knows what matters most to advertisers, which is why they’re laser-focused on these key metrics:
- Viewability: Let’s be real, if your ad isn’t seen, is it even real? IAS makes sure your ads are actually seen by real human eyeballs.
- Invalid Traffic (IVT): Bots got you down? IAS swoops in to identify and filter out that pesky non-human traffic, so you can stop wasting your budget on fake clicks.
- Brand Safety and Suitability: Your brand is your baby, and IAS gets that. They guarantee your ads appear alongside content that aligns with your brand values. No more awkward ad placements next to questionable content!
Benefits for Advertisers: Level Up Your Advertising Game
Ready to crush your advertising goals? These benefits are about to make you the MVP of your marketing team:
Increased ROI: Data-Driven Decisions for the Win
Data is king, queen, and the entire royal court! IAS empowers advertisers to make smarter, data-driven decisions that translate into maximum return on investment. Cha-ching!
Improved Performance: Work Smarter, Not Harder
Actionable data is the name of the game, and IAS delivers. With their insights, you can refine your targeting, creative, and placement strategies for peak performance. Get ready to see those conversions soar!
Enhanced Transparency: No More Flying Blind
Gone are the days of guessing games. IAS provides crystal-clear understanding of your campaign performance across all Amazon properties. Knowledge is power, people!
Greater Control: Take Charge of Your Ad Destiny
Stop throwing ad spend down the drain! IAS gives you the tools to ensure brand safety and prevent wasted ad spend. It’s like having a personal bodyguard for your budget.
Key Features: The Secret Sauce to Advertising Domination
What’s the magic behind IAS’s game-changing solutions? Let’s spill the tea on some key features:
Cross-Device Measurement: Because Consumers Are Everywhere
From binge-watching on CTV to scrolling on their phones, consumers are always on the move. IAS tracks your campaign performance across all devices – CTV, mobile, desktop, you name it! – so you can reach your audience wherever they are.
Unified Platform: One Platform to Rule Them All
Who has time for juggling multiple dashboards? IAS Signal brings all your data together in one convenient location, providing a comprehensive view of your global campaigns. Talk about a time-saver!
Context Control Pre-Bid Segments: Laser-Focused Targeting
Reach the right audience at the right time with IAS’s enhanced targeting options. Context Control Pre-Bid Segments allow you to connect with contextually relevant audiences, maximizing your ad’s impact.
Quotes: Straight From the Horse’s Mouth
Don’t just take our word for it! Here’s what industry leaders are saying about this groundbreaking development:
“At IAS, we’re committed to providing advertisers with the tools and insights they need to succeed in today’s complex digital landscape,” said Lisa Utzschneider, CEO of IAS. “Our expanded partnership with Amazon Ads underscores our shared commitment to delivering maximum ROI for advertisers through independent measurement and actionable data.”
Mic drop!
About Integral Ad Science (IAS): The Guardians of Digital Media Quality
Not familiar with IAS? Let’s get you acquainted.
Industry Leader: Setting the Standard for Digital Measurement
IAS is a global force in media measurement and optimization. They’re like the Beyoncé of the ad tech world – always on top!
Mission: Fighting for Trust and Transparency
In a world of ad fraud and brand safety concerns, IAS is a beacon of hope. Their mission is to bring trust and transparency to the digital media ecosystem. Basically, they’re superheroes in disguise!
Solutions: Empowering Advertisers, Publishers, and Platforms
IAS offers a suite of solutions that provide comprehensive data and insights, ensuring ad effectiveness and brand safety for everyone involved. They’re all about creating a win-win situation for advertisers, publishers, and platforms alike.
