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IAS Takes Amazon DSP Measurement to the Next Level in

Hold onto your hats, marketers, because is kicking off with a BANG! Integral Ad Science (IAS), the big kahuna of media measurement and optimization, just dropped a bombshell announcement: expanded reporting and insights for Amazon DSP media buys. That’s right, they’ve teamed up with Amazon DSP for a server-to-server (S2S) integration that’s gonna rock your advertising world.

Unlocking a Treasure Trove of Insights for Savvy Advertisers

We’re talking next-level measurement coverage across some of Amazon’s hottest properties. Think you’ve seen it all? Think again! This is where the magic truly happens:

  • Amazon Custom Audiences: Ever wished you could laser-focus your targeting with surgical precision? Well, buckle up, because Amazon Custom Audiences lets you do just that. And now, with IAS on board, you can measure the impact of your campaigns like never before. We’re talking brand safety and suitability, viewability – the whole shebang!
  • Twitch Inventory: Gamers, streamers, and esports fanatics – oh my! Twitch is where the action’s at, and IAS is throwing open the doors to a whole new world of measurement possibilities. Get ready to tap into this highly engaged audience and see those viewability metrics soar!

The IAS Arsenal: Unleashing a Trifecta of Solutions on Amazon DSP

IAS isn’t messing around, folks. They’re bringing their A-game to Amazon DSP with a trio of powerful solutions designed to supercharge your campaigns:

  • Viewability: Tired of your ads getting lost in the internet abyss? IAS feels your pain. Their viewability solution ensures your ads are actually seen by real, live humans – not bots or phantom clicks. Cha-ching!
  • Invalid Traffic (IVT) Detection: Bots and fake traffic are the scourge of the advertising world, but IAS is here to save the day (and your budget). Their IVT detection technology sniffs out those pesky bots and filters them out, so you can rest assured your ad spend is going to actual humans.
  • Brand Safety and Suitability: Your brand is your baby, and the last thing you want is for it to appear alongside some shady or inappropriate content. IAS has your back with their brand safety and suitability solution, which ensures your ads are running in all the right places.

IAS and Amazon: A Match Made in AdTech Heaven

This dynamic duo isn’t shy about their shared vision for the future of advertising. Lisa Utzschneider, the powerhouse CEO of IAS, sums it up perfectly: “IAS and Amazon share a commitment to customer obsession and maximizing ROI for advertisers through independent measurement.” She’s not just blowing smoke, folks. This partnership is all about giving marketers the tools they need to crush it in the ever-evolving world of digital advertising.

Utzschneider goes on to highlight the game-changing nature of this collaboration: “We are excited to expand our work with Amazon Ads to provide marketers with even more actionable data to drive superior results and optimize ad spend for performance.” In other words, get ready to kiss wasted ad spend goodbye and watch your ROAS skyrocket!

Diving Deep: A Closer Look at the New Features

Let’s break down these juicy new features, shall we?

Measurement Coverage: Shining a Light on What Matters

  • Amazon Custom Audiences: Remember those laser-focused targeting options we talked about? Well, now you can track their performance with pinpoint accuracy. We’re talking brand safety and suitability, viewability, and IVT measurement – all at your fingertips.
  • Twitch: The world of Twitch just got a whole lot more measurable. IAS is bringing its viewability and IVT measurement expertise to the platform, giving advertisers the insights they need to connect with this highly engaged audience.

Cross-Device Measurement: Connecting the Dots Across Screens

Today’s consumers are a fickle bunch, flitting between devices like digital butterflies. That’s where IAS’s cross-device measurement comes in. This nifty feature provides a holistic view of your campaign performance across all screens – CTV, mobile, desktop, and tablet. No more guessing games, just clear, actionable data to guide your strategy.

IAS Signal: Your One-Stop Shop for Actionable Insights

Where can you find all this amazing data, you ask? Look no further than IAS Signal, your trusty command center for all things media quality. With this latest integration, IAS Signal is more powerful than ever, offering advertisers:

  • Granular Campaign Data: Say goodbye to surface-level metrics. IAS Signal gives you the granular data you need to understand what’s working, what’s not, and why.
  • A Unified View of Global Campaigns: Running campaigns across multiple platforms? No sweat! IAS Signal provides a single, unified view of all your campaigns, so you can see the big picture and make informed decisions.

So there you have it, folks. IAS and Amazon DSP are shaking things up and raising the bar for media measurement. Get ready to unlock a whole new world of insights and take your campaigns to the next level!

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