Integral Ad Science’s Publisher Optimization Solution Now Available in Amazon Publisher Services Connections Marketplace
IAS’s Presence in the Marketplace
Integral Ad Science (IAS), a leading provider of digital media quality, has made its publisher optimization solution available within the Amazon Publisher Services (APS) connections marketplace. APS, a suite of cloud services, helps publishers build, monetize, and grow their digital media businesses.
IAS is the first verification provider accessible within the APS connections marketplace, a service marketplace that simplifies the activation of multiple technology solutions for publishers with minimal or no additional development work. This streamlined process saves publishers time and resources while unlocking new revenue opportunities.
Streamlined Integration and Adoption
By leveraging their existing APS connection, publishers can seamlessly discover and integrate new tech solutions through a streamlined and efficient adoption and integration process. This capability addresses publishers’ needs to maximize inventory and increase revenue, as stated by Yannis Dosios, Chief Commercial Officer at IAS.
IAS’s presence in the marketplace facilitates collaboration between publishers using APS and IAS to enhance efficiency and yield. This collaboration enables advertisers’ KPIs for brand safety, ad fraud, viewability, and contextual relevance to be met effectively.
IAS Publisher Optimization
IAS publisher optimization empowers publishers to automatically optimize ad delivery for both direct and programmatic deals, down to the placement level. This optimization leads to increased inventory yield while aligning more closely with advertisers’ brand safety and suitability priorities.
Availability and Contact Information
IAS publisher optimization is now available in the APS connections marketplace. Interested publishers can reach out to IAS or Amazon Publisher Services to gather more information.
Conclusion
The integration of IAS’s publisher optimization solution into the Amazon Publisher Services connections marketplace marks a significant step in addressing publishers’ needs to maximize inventory and increase revenue. This collaboration streamlines publishers’ access to IAS’s verification services, empowering them to improve efficiency, yield, and alignment with advertisers’ brand safety and suitability priorities.
