# MediaGo and Amazon Publisher Services Forge Alliance to Elevate Advertising Opportunities for Publishers

**January 24, 2024**

**SUNNYVALE, Calif.** — MediaGo, a pioneering intelligent advertising platform empowered by deep learning, proudly announces its integration with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM). This strategic partnership will empower APS publishers with seamless access to premium native and display demand from MediaGo’s extensive network of top-tier advertisers, including APAC search and eCommerce buyers venturing into programmatic advertising for the first time.

## MediaGo’s AI-Driven Advertising Platform

MediaGo’s advertising platform harnesses the transformative power of deep neural network technology, offering a wide range of services to over 10,000 global advertisers. This integration with APS’ TAM will provide APS publishers with an unprecedented opportunity to tap into a vast pool of unique demand, unlocking new revenue streams and optimizing their advertising performance.

## Enhanced Revenue Potential for APS Publishers

By leveraging MediaGo’s platform, APS publishers will gain access to a diverse and high-quality advertising inventory, encompassing a significant portion of Comscore’s top 250 publishers. This collaboration opens new avenues for publishers to monetize their content effectively, maximizing their advertising revenue potential.

## Quotes from Key Executives

“In a short span of four years, MediaGo has established a robust platform that delivers exceptional value to our partners,” stated Bryan Everett, Global Head of Third-Party Demand at APS. “We are thrilled to facilitate this integration, empowering publishers to unlock even more high-quality native and display advertising demand. MediaGo’s commitment to maximizing ROI for their partners and APS publishers alike is truly impressive.”

Brian Mun, Director of Global Partnerships for the Baidu Global Business Unit, expressed his enthusiasm for the collaboration, stating, “This enhanced integration will enable publishers to access differentiated demand for their advertising inventory. Our unwavering investment in deep learning has empowered us to maximize ROI for our partners globally. Through this collaboration with APS’ TAM, we can bridge the gap between publishers and global advertisers, unlocking new horizons for advertising success.”

## About MediaGo

MediaGo, an intelligent advertising platform under the umbrella of Baidu Global, leverages Baidu’s advanced AI technology and deep learning algorithms to empower businesses of all sizes. With a global presence spanning 12 operational centers, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners worldwide.

## Learn More

To explore MediaGo’s innovative advertising solutions, visit https://www.mediago.com/.

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## Disclaimer

This article is intended for informational purposes only and should not be construed as investment advice. Please consult with a qualified financial advisor before making any investment decisions.