MediaGo Integrates with Amazon Publisher Services’ Transparent Ad Marketplace, Expanding High-Quality Demand for Publishers
In a revolutionary move that redefines digital advertising, MediaGo, a leading intelligent advertising platform powered by deep learning, announces its integration with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM). This strategic alliance opens up a world of opportunities for publishers, enabling them to access high-quality native and display demand from MediaGo’s extensive network of global advertisers.
Unveiling a New Era of Advertising Possibilities
The integration between MediaGo and APS’s TAM marks a significant milestone in the industry. MediaGo’s deep neural network technology has empowered over 10,000 global advertisers with cutting-edge advertising solutions, delivering exceptional results and maximizing return on investment (ROI). Now, APS publishers can tap into this vast pool of demand, including top advertisers from the Asia-Pacific (APAC) region, search engines, and eCommerce giants venturing into programmatic advertising for the first time.
Enhancing Revenue Potential and Performance
For APS publishers, the integration with MediaGo presents a lucrative opportunity to increase their revenue potential. By gaining access to MediaGo’s unique demand sources, publishers can diversify their advertising inventory and attract a broader range of advertisers. Additionally, MediaGo’s advanced targeting capabilities enable publishers to deliver highly relevant ads to their audiences, leading to improved engagement and conversions.
Expanding the Reach of Premium Traffic Channels
MediaGo advertisers, on the other hand, can now leverage APS’s premium traffic channel to enhance their advertising performance. APS boasts a suite of cloud-based solutions that provide access to high-quality digital media inventory, including a significant portion of Comscore’s top 250 publishers. This integration allows MediaGo advertisers to reach a wider audience, increase brand awareness, and drive measurable results.
Quotes from Industry Leaders
“In just under four years of operation, MediaGo has built a robust platform, and we’re excited to enable this integration, which will allow publishers to unlock even more high-quality native and display advertising demand,” said Bryan Everett, Global Head of Third-Party Demand at APS. “We are impressed by the value MediaGo brings not only to their partners but also to APS publishers.”
Brian Mun, Director of Global Partnerships for the Baidu Global Business Unit, expressed his enthusiasm for the collaboration, stating, “We are excited that this enhanced integration will help publishers access differentiated demand for their advertising inventory. For years, we have invested in deep learning to maximize return on investment (ROI) for our partners globally. Through this collaboration with APS’s TAM, we can also bring this technology to bridge the gap between publishers and global advertisers.”
Conclusion: A New Chapter in Digital Advertising
The integration between MediaGo and APS’s TAM represents a watershed moment in the digital advertising industry. This collaboration empowers publishers to unlock new revenue streams and enhance their advertising performance, while providing advertisers with access to premium traffic channels and targeted audiences. As the industry continues to evolve, MediaGo and APS remain committed to delivering innovative solutions that drive growth, engagement, and success for their partners.
With this integration, MediaGo and APS are redefining the digital advertising landscape, ushering in a new era of growth and innovation for publishers and advertisers alike. Join the revolution and experience the transformative power of this partnership.
