Amazon KDP Marketing And Promotion – New Book Launch!

The Self-Publishing Revolution: A Threat to Traditional Publishing?

The Rise of the Publishing Entrepreneur

In the realm of publishing, a new breed of entrepreneur is emerging, challenging the traditional gatekeepers of the industry. Alex Kaplo, a self-proclaimed “publishing chief executive,” exemplifies this trend. At just 31 years old, Kaplo has amassed a fortune by exploiting Amazon’s direct-to-Kindle publishing and print-on-demand facilities.

Kaplo’s strategy is simple yet effective. He scours Amazon for popular search terms, identifies gaps in the market, and commissions ghostwriters or AI to quickly and cheaply fill those gaps. With margins of between 35% and 70% for authors who self-publish directly through Amazon, even modest sales can be profitable.

Kaplo’s success highlights a growing trend of entrepreneurs entering the publishing industry, challenging traditional publishers and authors alike. These entrepreneurs are armed with a combination of technological savvy, marketing acumen, and an understanding of the self-publishing landscape.

The Impact on Traditional Publishers and Authors

The rise of self-publishing entrepreneurs is having a profound impact on traditional publishers and authors. Traditional publishers are facing increasing competition from these entrepreneurs, who can offer lower prices and faster turnaround times.

Authors who rely on traditional publishers may find it more difficult to get their work published, as publishers become more selective in the books they accept. This is because traditional publishers are increasingly focused on books that have a high potential for commercial success.

Authors who self-publish may struggle to compete with the marketing and distribution resources of traditional publishers. Traditional publishers have well-established relationships with bookstores and libraries, and they can also provide authors with editorial support and marketing expertise.

Concerns about Quality and Authenticity

Critics argue that the rise of self-publishing has led to a decline in the quality of books. Ghostwritten books, in particular, may lack the authenticity and originality of books written by the authors themselves.

The ease of self-publishing has also made it easier for authors to publish books that are poorly written, researched, or edited. This can lead to a negative perception of self-published books among readers and reviewers.

The Future of Publishing

It is unclear how the self-publishing revolution will impact the future of traditional publishing. Some experts believe that traditional publishers will continue to play an important role in the industry, focusing on high-quality books that appeal to a wide audience.

Others believe that self-publishing will eventually replace traditional publishing, as authors gain more control over their work and the ability to reach readers directly.

A Personal Perspective

As an author who has spent a year and a half researching and writing a traditional book, I am concerned about the rise of self-publishing. I believe that there is something irreducibly valuable and distinctive about human creativity, and that ghostwritten books lack this authenticity.

I also worry that the ease of self-publishing will lead to a decline in the quality of books and a devaluation of the work of traditional authors.


The rise of self-publishing is a significant trend that is challenging traditional publishing models and the role of authors in the industry. While self-publishing offers opportunities for entrepreneurs and authors to reach readers directly, it also raises concerns about quality and authenticity.

The future of publishing is uncertain, but it is likely that both traditional and self-publishing will continue to coexist, each serving different audiences and needs.