Amazon KDP Marketing And Promotion – New Book Launch!

Perion’s Vidazoo Platform Integrates with Amazon Publisher Services to Streamline Video Monetization for Publishers

Date: January 17, 2024

Source: Business Wire

Location: NEW YORK & TEL AVIV, Israel

Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in digital advertising solutions, today announced the integration of its Vidazoo video monetization platform with Amazon Publisher Services (APS). This strategic partnership aims to simplify video monetization for publishers, enhance user experience, and provide access to premium demand from top advertisers.

Seamless Integration with Amazon Publisher Services:

The Vidazoo platform now seamlessly integrates with two prominent APS services:

  • Transparent Ad Marketplace (TAM): This integration allows Vidazoo to attract more publishers to its smart video monetization platform through direct integrations using a single server-to-server call.
  • Unified Ad Marketplace (UAM): This service enables multiple publisher connections through a unified interface, single integration, and reporting dashboard, granting more publishers access to Vidazoo’s valuable demand.

Benefits to Publishers:

  • Easy Integration: Publishers connected to APS can effortlessly integrate with the Vidazoo video platform, reducing the complexity of managing multiple integrations.
  • Access to Premium Demand: By integrating with Vidazoo, publishers gain access to a significant volume of premium demand from leading advertisers, increasing their revenue potential.
  • Complete Transparency, Control, and Brand Safety: The integration with APS ensures that publishers maintain complete transparency, control over ad placements, and brand safety, supported by Amazon’s scalable and efficient cloud infrastructure.

Enhanced User Experience:

  • Reduced Page Load Latency: The single-call integration significantly reduces page load latency, delivering a faster and more seamless user experience.
  • Improved Performance and ROI: By optimizing ad delivery and performance, the integration enhances user satisfaction and improves return on investment (ROI) for brands.

Quotes from Executives:

Tal Jacobson, CEO of Perion:

  • “The Vidazoo platform is a key component of Perion’s diversified offering, and we’re thrilled to collaborate with APS to advance our mission of connecting publishers with premium advertisers.”
  • “In a world where lightning-fast page loads are critical, a single integration for publishers and advertisers offers immense benefits.”

Bryan Everett, Global Head of Third-Party Demand, Amazon Publisher Services (APS):

  • “We’re excited to see Vidazoo integrate with APS, increasing demand among APS-connected publishers.”
  • “Vidazoo’s expertise in digital video and diverse creative formats enhances user experience and publisher monetization.”

About Vidazoo Platform:

  • Enhances publisher returns through advanced ad impressions, user engagement, and revenue strategies.
  • Offers a unique video and display technology stack, along with dedicated in-house teams for development, ad operations, and demand, positioning it as a top-tier global monetization platform.
  • As part of Perion, Vidazoo has expanded its reach and capabilities, continuously innovating across web and mobile.

About Perion Network Ltd.:

  • Connects advertisers with consumers through technology across all major digital channels.
  • Channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers.
  • More information available at

Forward-Looking Statements:

  • The press release contains forward-looking statements subject to risks and uncertainties.
  • Various factors could cause actual results to differ materially from those expressed or implied, including the current war between Israel and Hamas, challenges in integrating acquired companies, loss of key customers, data breaches, competitive pressures, changes in laws and regulations, and other factors.
  • Perion does not assume any obligation to update these forward-looking statements.

Contact Information:

Dudi Musler, VP of Investor Relations, Perion Network Ltd.
+972 (54) 7876785


Perion’s Vidazoo platform integration with Amazon Publisher Services (APS) marks a significant step in streamlining video monetization for publishers. By leveraging APS’s Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM) services, Vidazoo provides publishers with easy integration, access to premium demand, and enhanced user experience. This collaboration reflects Perion’s commitment to driving the future of digital advertising and delivering value to its partners.