Amazon KDP Marketing And Promotion – New Book Launch!

BookBub: A Glossary for Amazon KDP Authors


BookBub is a powerful marketing tool that can help you reach millions of potential readers, boost your book sales, and build a loyal fan base. As a KDP author, understanding the ins and outs of BookBub is essential for leveraging its full potential. This comprehensive glossary will guide you through the key terms and concepts related to BookBub, empowering you to navigate its platform effectively and achieve your publishing goals.

Key Terms and Concepts

Featured Deal

A Featured Deal is a heavily discounted promotion offered by BookBub, where authors can showcase their book to a vast audience. Featured Deals are highly sought after by authors as they can result in significant sales and increased visibility.

BookBub Partners

BookBub Partners are select retailers and libraries that have partnered with BookBub to offer Featured Deals. These partners include major players in the book industry, such as Amazon, Barnes & Noble, and Apple Books.

Nook Press

Nook Press is an eBook publishing platform owned by Barnes & Noble. It allows authors to self-publish their books and distribute them through Nook devices and the Barnes & Noble online store. BookBub has a partnership with Nook Press, enabling authors to promote their Nook Press books through Featured Deals.

Kindle Unlimited

Kindle Unlimited is a subscription service offered by Amazon that allows users to access a vast library of eBooks and audiobooks for a monthly fee. BookBub has a partnership with Kindle Unlimited, allowing authors to promote their Kindle Unlimited books through Featured Deals.

Email List

An email list is a collection of email addresses from potential readers who have opted in to receive updates from an author. BookBub encourages authors to build their email lists to promote their Featured Deals and other marketing campaigns.

BookBub Select

BookBub Select is a program designed for authors who want to maximize their exposure on BookBub. By enrolling in BookBub Select, authors grant BookBub exclusive rights to promote their Featured Deals, ensuring that their books are not featured by other deal sites or offered for free outside of BookBub.

Co-Op Deal

A Co-Op Deal is a joint promotion offered by BookBub, where multiple authors promote their books together within the same Featured Deal. Co-Op Deals can be an effective way for authors to reach a wider audience and increase their sales.

Daily Deal

A Daily Deal is a Featured Deal that is offered for a limited time, typically 24 hours. Daily Deals are highly competitive, as they are featured prominently on BookBub’s website and in its daily email newsletter.

Deal Page

A Deal Page is a dedicated page on BookBub’s website where Featured Deals are showcased. Deal Pages provide authors with an opportunity to provide additional information about their book, including a synopsis, author bio, and links to purchase.

Email Blast

An email blast is a mass email sent by BookBub to its subscribers to promote a Featured Deal. Email blasts are an effective way for authors to reach a large number of potential readers and drive sales.

Landing Page

A landing page is a dedicated web page created by an author to promote a Featured Deal. Landing pages typically include information about the book, links to purchase, and an opt-in form for building an email list.

Long Tail Keywords

Long tail keywords are specific, niche-related search terms that are used by users to find specific information. BookBub encourages authors to use long tail keywords in their Deal Pages and marketing materials to improve their visibility in search results.

Marketing Campaign

A marketing campaign is a series of coordinated marketing activities designed to promote a Featured Deal. Marketing campaigns can include email blasts, social media promotions, and paid advertising.

Niche Marketing

Niche marketing is a strategy that focuses on targeting a specific group of readers with a shared interest. By identifying and targeting a niche audience, authors can increase their chances of success with BookBub Featured Deals.


Optimization refers to the process of improving the performance of a Featured Deal. This can involve optimizing the Deal Page, email blasts, and landing pages for search engines and user engagement.

Paid Advertising

Paid advertising is a marketing strategy where authors pay to have their Featured Deal promoted on BookBub’s website and in other online channels. Paid advertising can be an effective way to reach a wider audience and increase sales.

Social Media Marketing

Social media marketing involves promoting a Featured Deal on social media platforms such as Facebook, Twitter, and Instagram. Social media marketing can help authors connect with potential readers and drive traffic to their Deal Page.

Target Audience

A target audience is the specific group of readers that an author wants to reach with their Featured Deal. Identifying and understanding the target audience is crucial for creating effective marketing campaigns.

Website Traffic

Website traffic refers to the number of visitors who visit an author’s website or landing page. Increasing website traffic can lead to more sales and a larger audience for the author’s work.


By understanding the key terms and concepts of BookBub, you can unlock the full potential of this powerful marketing platform. Remember to tailor your marketing efforts to your target audience, optimize your Featured Deals, and build a strong email list to maximize your success. With a strategic approach and a commitment to engagement, you can leverage BookBub to reach millions of potential readers, boost your book sales, and establish yourself as a successful author.