Crackle Connex Unveils New Advertising Capabilities for AVoD and FAST Services
Enhanced Integration with Amazon Web Services and Amazon Publisher Direct
In a strategic move to expand advertising opportunities for its free streaming services, Crackle Connex, the advertising sales division of Chicken Soup for the Soul Entertainment, has unveiled a series of initiatives aimed at providing advertisers with enhanced capabilities and access to a wider audience across various devices.
At the forefront of Crackle Connex’s strategy is the implementation of a streamlined integration path between Elemental MediaTailor from Amazon Web Services (AWS) and Amazon Publisher Direct. This integration opens up supply to Amazon DSP advertisers across more devices, enabling them to reach a broader audience and deliver targeted advertising campaigns.
Furthermore, Redbox, a leading entertainment company known for its DVD rental kiosks, will launch a stand-alone app on Fire TV later this year. This app will not only expand Crackle Connex’s premium AVoD inventory but also make it available through Amazon Publisher Direct. This move further solidifies Crackle Connex’s position in the advertising market by providing advertisers with access to a growing and engaged audience.
Crackle Embraces Amazon’s Interactive Video Ads
Crackle, a popular free streaming service, is set to become one of the first third-party publishers to support Amazon’s Interactive Video Ads. This innovative ad format allows consumers to interact with ads using their voice or remote control, transforming a traditionally passive viewing experience into an active and engaging one.
With Interactive Video Ads, consumers can learn more about a product, add it to their Amazon shopping cart, or take other actions without leaving the streaming experience. This interactive feature enhances the viewer’s engagement and provides advertisers with a unique opportunity to connect with potential customers in a meaningful way.
Interactive Video Ads will initially be available on the Crackle app, followed by the Chicken Soup for the Soul and Redbox apps shortly after. This rollout will allow Crackle Connex to leverage Amazon’s Interactive Video Ads across its entire portfolio of streaming services, providing advertisers with access to a large and engaged audience.
Chicken Soup for the Soul Entertainment Embraces New Advertising Opportunities
Philippe Guelton, Chief Revenue Officer of Chicken Soup for the Soul Entertainment, expressed enthusiasm about the new advertising capabilities and the partnership with Amazon Publisher Direct. He emphasized the value of interoperability and the potential for uncovering new opportunities as Crackle Connex continues to deliver world-class streaming programming and utilizes Amazon Publisher Direct’s enhanced video advertising support.
Guelton’s statement reflects Chicken Soup for the Soul Entertainment’s commitment to innovation and its focus on providing advertisers with effective and engaging solutions. The company recognizes the importance of staying ahead of the curve in the rapidly evolving digital advertising landscape and is actively seeking partnerships and implementing new technologies to enhance its advertising offerings.
Crackle Connex’s announcement of new advertising capabilities marks a significant step forward in the company’s efforts to provide advertisers with innovative and effective solutions. By integrating with Amazon Web Services and Amazon Publisher Direct, and by supporting Amazon’s Interactive Video Ads, Crackle Connex is positioning itself as a leader in the AVoD and FAST advertising market.
These initiatives will enable Crackle Connex to deliver a more engaging and interactive advertising experience to viewers, while also providing advertisers with access to a wider audience and more targeted advertising opportunities. As the streaming landscape continues to evolve, Crackle Connex is well-positioned to capitalize on new trends and technologies, driving growth and success for both advertisers and content creators.