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Embarking on a Family Legacy in the Printing Industry: Matt Efford’s Journey


In the heart of St. John’s, Newfoundland, a family’s legacy in the printing industry continues to thrive. Matt Efford, a passionate and dedicated entrepreneur, has taken the reins of Print N.L, a company that has been instrumental in supporting local authors and preserving the art of printing. Join us as we delve into Matt’s journey, exploring the evolution of the printing industry, the rise of self-publishing, and the enduring value of printed literature.

I. Matt Efford’s Passion for Printing:

From a young age, Matt Efford was immersed in the world of printing. Growing up in a family dedicated to the craft, he witnessed firsthand the ebb and flow of the industry. However, amidst the challenges, Matt recognized the resurgence of book publishing and saw an opportunity to contribute to the literary landscape.

A. A Lifelong Involvement:

Matt’s passion for printing began at an early age. Sharing a bedroom with a Heidelberg printing press, he was surrounded by the sights, sounds, and smells of the family business. Witnessing the daily operations, he developed a deep appreciation for the intricate processes involved in creating printed materials.

B. Witnessing the Ebb and Flow:

As Matt grew older, he observed the changing dynamics of the printing industry. The advent of digital technology brought both opportunities and challenges. While some traditional printing methods faced decline, Matt recognized the enduring value of printed books and other tangible literary experiences.

C. Recognizing the Resurgence:

In recent years, there has been a resurgence of interest in book publishing. Self-publishing has become a viable option for aspiring authors, offering greater control over the creative process and the potential for financial success. Matt saw this as an opportunity to combine his passion for printing with his desire to support local writers.

II. The Rise of Self-Publishing and Its Implications:

Self-publishing has emerged as a powerful force in the literary world, offering authors an alternative path to sharing their work with readers. However, this path is not without its challenges and considerations.

A. An Increasing Trend:

The number of authors opting for self-publishing has been steadily growing. Traditional publishing routes, often perceived as competitive and challenging, have led many writers to take matters into their own hands. Self-publishing provides greater control over the creative process, including book design, editing, and marketing.

B. Weighing the Pros and Cons:

Self-publishing offers both advantages and disadvantages. While it involves upfront costs, authors retain full control over their work and enjoy a greater share of the profits. Traditional publishing, on the other hand, provides advances and royalties but requires authors to cede some creative control and accept the risk of rejection.

C. The Importance of Research and Support:

Navigating the intricacies of self-publishing can be daunting for aspiring authors. This is where WritersNL, a non-profit organization dedicated to supporting Newfoundland and Labrador writers, steps in. WritersNL provides resources, workshops, and guidance to help authors understand the complexities of self-publishing and make informed decisions about their creative journey.

III. Matt Efford’s Personal Journey in the Family Business:

Matt Efford’s involvement in the printing industry is deeply rooted in his family history. Growing up surrounded by printing presses and ink, he developed a deep appreciation for the craft.

A. Growing Up with Printing:

From a young age, Matt was exposed to the inner workings of the family business. Sharing a bedroom with a Heidelberg printing press, he was constantly reminded of the vibrant and dynamic nature of the printing industry. The atmosphere of the printing company, with its rhythmic sounds and the smell of ink, left a lasting impression on him.

B. Involvement in the Family Business:

As Matt grew older, he became more actively involved in the family business. He started by collating and organizing printed pages, gradually taking on more responsibilities. In his early 20s, he joined the sales team, honing his communication and customer service skills.

C. The Birth of Print N.L:

Recognizing gaps in the market for printing services, Matt saw an opportunity to expand the family business. He identified the lack of perfect binding machines for certain projects and decided to establish Print N.L as a middleman, connecting clients with local printers who possessed the necessary equipment. By focusing on local manufacturers, Print N.L was able to offer competitive pricing and eliminate the need to decline or outsource printing jobs.

IV. Conclusion: Preserving a Legacy and Embracing Innovation:

Matt Efford’s dedication to the printing industry is a testament to his passion for preserving a family legacy while embracing innovation. His journey highlights the changing landscape of the publishing world and the enduring value of printed literature.

A. Matt Efford’s Dedication to the Printing Industry:

Matt Efford’s unwavering commitment to the printing industry is evident in his efforts to uphold the family tradition of printing excellence. He skillfully adapts to changing market trends and demands, combining traditional techniques with modern technology to deliver high-quality printing services.

B. Print N.L’s Contribution to the Literary Community:

Print N.L has made a significant contribution to the literary community by providing a platform for local authors to self-publish their works. The company’s dedication to supporting aspiring writers has helped foster a vibrant literary scene in Newfoundland and Labrador.

C. The Future of Printing and Self-Publishing:

The future of printing and self-publishing is constantly evolving. Digital and hybrid publishing models are gaining traction, offering authors new avenues to reach readers. However, the enduring value of printed books and tangible literary experiences remains strong.

As the printing industry continues to navigate the digital age, Matt Efford and Print N.L stand poised to embrace innovation while preserving the legacy of craftsmanship that has been passed down through generations. Their unwavering dedication to excellence ensures that the art of printing will continue to thrive, providing authors with the means to share their stories and readers with the joy of holding a physical book in their hands.