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Publishers Maximize Inventory Value with IAS’s Solutions via Connections Marketplace

March 28, 2023 – Integral Ad Science (IAS), a global leader in digital media quality, proudly announces the availability of its Publisher Optimization solution within the Amazon Publisher Services (APS) Connections Marketplace.

APS: A Suite of Cloud Services for Publishers

APS, a comprehensive suite of cloud services, empowers publishers to build, monetize, and expand their digital media ventures. With IAS’s presence in the APS Connections Marketplace, publishers gain seamless access to an array of technology solutions without extensive development efforts, saving time, resources, and opening doors to new revenue streams.

Benefits of IAS Publisher Optimization for Publishers

By leveraging IAS’s solutions via the Connections Marketplace, publishers can unlock a wealth of benefits:

  • Maximized Inventory Value: Harness IAS’s solutions to optimize ad delivery, directly impacting inventory yield and revenue generation.
  • Automated Optimization: Experience the ease of automatic optimization down to the placement level, enhancing efficiency and effectiveness.
  • Direct and Programmatic Support: Enjoy comprehensive support for both direct and programmatic deals, catering to diverse advertising strategies.
  • Brand Safety and Suitability Alignment: Ensure alignment with advertisers’ brand safety and suitability priorities, fostering trust and credibility.

Key Features of IAS Publisher Optimization

IAS Publisher Optimization stands out with its remarkable features:

  • Automatic Optimization: Leverage the power of automation to optimize ad delivery down to the placement level, maximizing yield and campaign performance.
  • Comprehensive Deal Support: Cater to a wide range of advertising scenarios with support for both direct and programmatic deals, accommodating diverse publisher needs.
  • Brand Safety and Suitability Alignment: Prioritize brand safety and suitability by aligning ad placements with advertisers’ preferences, ensuring a positive and brand-aligned experience for users.

Availability of IAS Publisher Optimization

IAS Publisher Optimization is now available in the APS Connections Marketplace. Publishers interested in harnessing its benefits can reach out to IAS or Amazon Publisher Services for further information and onboarding assistance.

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality, dedicated to ensuring the effectiveness and integrity of digital advertising. IAS empowers advertisers and publishers with data-driven technologies, providing actionable real-time signals and insights to optimize campaigns, protect brand reputation, and drive supply path optimization. Founded in 2009, IAS collaborates with thousands of top advertisers and premium publishers worldwide, setting the global benchmark for trust and transparency in digital media quality.

Media Contact

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Call to Action: Publishers, seize this opportunity to enhance your inventory value and advertising effectiveness. Contact IAS or Amazon Publisher Services today to learn more about IAS Publisher Optimization and elevate your digital media business.

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