PubNative’s Triumph on Amazon Publisher Services: A Chronicle of Success

December 12, 2023: Stockholm, Sweden

Media and Games Invest SE (MGI), a prominent player in the world of digital advertising, proudly unveils the remarkable performance of its subsidiary, Verve Group’s in-app marketplace, PubNative, on Amazon Publisher Services (APS). This achievement is a testament to PubNative’s unwavering commitment to innovation and excellence in the digital advertising landscape.

PubNative: A Trailblazer in In-App Advertising

PubNative stands as a pioneer in the in-app advertising realm, consistently pushing the boundaries of performance and privacy. Its unwavering focus on delivering exceptional results for both publishers and advertisers has cemented its position as a trusted partner in the industry.

As an integral part of MGI’s Ad Software Platform, Verve Group, PubNative empowers mobile publishers to unlock their full revenue potential. Its robust platform seamlessly integrates with over 85 demand-side platforms (DSPs) and boasts an impressive network of 5,000+ advertisers and brands. This extensive reach ensures that publishers can tap into a vast pool of demand, maximizing their ad revenue.

PubNative’s unwavering commitment to user experience shines through its non-intrusive, buffer-free ads, meticulously designed to blend seamlessly with app content. This approach not only enhances the user experience but also drives engagement and conversions, creating a win-win situation for publishers and advertisers alike.

Furthermore, PubNative takes user safety and data privacy extremely seriously. Its stringent in-app safety measures and rigorous controls over creative quality guarantee that users are protected from malicious or inappropriate content.

PubNative’s Meteoric Rise on Amazon Publisher Services

The collaboration between PubNative and Amazon Publisher Services (APS) has proven to be a resounding success. In just 18 months, PubNative has witnessed a remarkable 256% surge in revenue on APS, a testament to the platform’s effectiveness and the strength of the partnership.

This extraordinary growth can be attributed to several key factors. APS’s extensive reach across 70 regions worldwide provides PubNative with unparalleled access to a global audience. Additionally, Verve Group’s firmly established presence across the globe and PubNative’s differentiated demand, driven by its privacy-first and performance-centric approach, have been instrumental in driving this exceptional growth.

Amazon Publisher Services: A Gateway to Success

Amazon Publisher Services stands as a cornerstone of the digital advertising ecosystem, empowering publishers to effectively monetize their digital assets. Its cloud-based solution has garnered the trust of tens of thousands of publishers, including many of the top 250 publishers ranked by Comscore.

APS’s collaboration with select programmatic buyers, such as PubNative, further expands publishers’ opportunities for revenue generation. By integrating with PubNative, publishers can access a wealth of high-quality mobile demand, maximizing their earning potential.

Industry Leaders Applaud the Partnership

Bryan Everett, Global Head of Third-Party Demand at APS, lauds PubNative’s global growth, attributing it to the platform’s differentiated demand and unwavering commitment to driving publisher value.

Sameer Sondhi, CEO of Verve Group, echoes this sentiment, expressing gratitude for the invaluable collaboration with APS. He highlights the extended reach and top-tier service that this partnership has facilitated, enabling PubNative to achieve positive results even amidst challenging market conditions.

A Case Study of Excellence

For those seeking a deeper dive into PubNative’s success on APS, a comprehensive case study is available at the following link: https://aps.amazon.com/aps/wp-content/uploads/2023/11/Verve-Group-Success-Story-Q3-23.pdf

This in-depth analysis provides a wealth of insights into the strategies and tactics that have fueled PubNative’s remarkable growth on APS, serving as a valuable resource for publishers and advertisers alike.

Contact Information

For further inquiries or to learn more about PubNative’s exceptional performance on Amazon Publisher Services, please reach out to the following contacts:

Sören Barz, Head of Investor Relations
Phone: +49 170 376 9571
Email: soeren.barz@mgi-se.com, investor@mgi-se.com

Danesh Zare, Senior Investor Relations Manager – Stockholm
Phone: +46 70 916 7932
Email: danesh.zare@mgi-se.com

Company Information

Media and Games Invest SE (MGI) is a rapidly growing, highly profitable ad-software platform that seamlessly connects global advertiser demand with publisher ad supply. The company’s unique strength lies in its ability to leverage first-party data from its own games to enhance targeting and optimization, delivering superior results for both advertisers and publishers.

With a primary operational presence in North America and Europe, MGI’s mission is clear: to make media better. The company is committed to providing innovative solutions that drive growth and success for its partners in the digital advertising ecosystem.

Call to Action

If you’re an ambitious publisher seeking to maximize your ad revenue or an advertiser looking to connect with highly engaged audiences, look no further than PubNative. With its proven track record of success and unwavering commitment to excellence, PubNative is the ideal partner to help you achieve your digital advertising goals. Contact us today to learn more about how we can help you thrive in the ever-evolving world of digital advertising.