Amazon Fire TV in : Are Screensaver Ads a Step Too Far? Alright, folks, let’s talk about Amazon Fire TV—you know, that magical little device that lets you stream endless hours of entertainment? It’s a pretty sweet deal, right? But lately, there’s been a growing concern among us Fire TV […]
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Amazon Unveils Cookie-Free Ad Targeting Solution “Ad Relevance” at Cannes Lions The advertising world just got a whole lot more interesting. Picture this: the sun-drenched French Riviera, the buzz of the Cannes Lions International Festival of Creativity, and Amazon dropping a bombshell announcement like it’s no big deal. Okay, maybe […]
Amazon Fire TV Ads Get Less Intrusive in Update Remember that feeling? You finally wrestled the remote from under the couch cushions, aimed it at your Fire TV, and eagerly anticipated diving into your favorite show. But then, BAM! A full-screen ad hijacked your screen, leaving you scrambling to hit […]
Amazon Prime Video’s Aggressive Ad Tactics Escalate in Remember when Amazon Prime Video was supposed to be the ad-free haven in a sea of streaming services? Yeah, me too. But times, they are a-changin’, my friend. Only a few months after unleashing ads on us unsuspecting Prime subscribers, Amazon’s going […]
Publica Joins Amazon Publisher Services Streaming TV Ad Server Certification Program Unifying Auctions, Enhancing Viewer Experience, and Maximizing Publisher Yield Publica, a leading Connected TV (CTV) ad server, proudly announces its participation in the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. This collaboration marks a significant […]
Amazon Is Staffing Up to Build New Ad Products for Publishers Introduction: In a move that signals a major expansion into the advertising industry, Amazon has unveiled a new team called “PubTech” under Amazon Ads. With 11 job postings already live, PubTech aims to develop a supply-side platform (SSP) specifically […]